Social Media & Content Specialist

As our Social Media & Content Specialist you will play a crucial role in telling our story and growing our passionate social media community of over 700K+ on the mission to Kick Sugar, Keep Candy! This role reports to the Senior Manager, Community Marketing and will be hybrid in Vancouver, BC. To support business priorities, core hours are from 9 a.m. PST to 3 p.m. PST Candidates must be eligible to work in Canada.

Who We Are:
SmartSweets is revolutionizing the candy industry by innovating the delicious candy you know and love with less sugar. We are passionate about growing and championing a diverse Squad of high-performing individuals and are fueled by our sweet culture. We are proudly Female-Founded and on our way to kicking 5.5 billion grams of excess sugar out of candy in a single year, what we call our Mission to Mars. 🚀

How You Will Support Our Mission (Responsibilities):

Build Awareness: Build SmartSweets brand awareness through compelling content and execution across social media platforms. Bring the annual social strategy to life while continuing to evolve tactics to meet awareness and engagement KPIs.
Strategic Content: Ensure content includes a mix of engagement drivers like storytelling, strong hooks, humor, and trending moments. Monitor social trends, sounds, and cultural moments to inform reactive content and keep SmartSweets relevant and culturally connected.
Create All Social Content: Own social content from ideation to creation to posting across Instagram, TikTok, Facebook, YouTube Shorts, and secondary platforms like Amazon Posts and Pinterest. Create and edit short-form video content that drives engagement, while staying aligned with brand guidelines and strategy. Ensure content includes a mix of engagement drivers like storytelling, strong hooks, humor, and trending moments. Note that for this role you do have to be comfortable being in front of the camera and featured on our social media channels.
Report Social Insights & Findings: Track content performance and share learnings and optimizations in monthly meetings.
Stay Connected to Social: Stay on top of social trends, audio, and cultural moments to keep SmartSweets relevant and reactive. Engage directly with our community by responding to comments and mentions in a timely, on-brand voice.
Work Cross-Functionally: Collaborate with the design team on visual assets and campaign content needs. Partner with the broader marketing team to support product launches and seasonal campaigns with content. Support the paid ads team by creating content for performance-driven ad campaigns as needed.
External Collaboration: Plan and execute brand collaborations and social giveaways with aligned brands.

What You Bring:

3+ years of experience in a full time social media/content creation role.
Deep knowledge of Instagram, TikTok, and other key social platforms, with an understanding of how to tailor content for each.
Keen awareness of emerging social trends and shifting platform dynamics.
Creative, scrappy, and excited to experiment and test new ideas.
Confident being both behind the scenes and in front of the camera, serving as a visible and engaging face of the SmartSweets brand on social media.
Strong in both creative execution and strategy.
Strong time management skills to keep on track for both daily tasks as well as larger campaigns.

Compensation and Sweet Perks (Benefits):
The approximate base salary range for this position is $55,000 - $69,000. The actual base salary will be based on various factors, including the candidate’s level of skills, experience and education aligned with the needs of the role, budget and market. This position is eligible for participation in a bonus program based on performance and company results. Please note, individuals must be employed by 09/30/25 to be eligible for the 2025 bonus.

In addition to base salary, we offer a comprehensive benefits (Sweet Perks) package:

🍭Bear Benefits (free candy!)
👪Extended Benefits (health, dental, life & disability, EAP, STD & LTD)
🥰2 Gummy Days (personal days)
🗓️SweetWeek (company shutdown in December)
🌞Summer FriYAYs (half days off on Friday in the summer)
🕑Life, Work, Flow Philosophy (flexible work environment)
📞Monthly Cell Phone bill reimbursement
💻Home Allowance to optimise your remote workspace
👶Matnerity and Parental Leave Top Up Program
📚Individual Development Program and funding
💗Community Love (paid Volunteer Day)
🐶Puppy Friendly Office
🥳Regular Squad Social Events

If this sounds like a sweet opportunity for you, apply directly on our Careers Page. Include your resume, cover letter, and let us know what excites you about kicking sugar out of candy!

Our Commitment to Celebrating Individuality (DEI)
We are committed to elevating the voices of Squad and community members on the mission to Kick Sugar, Keep Candy! We believe representing the uniqueness of all makes us stronger as a whole. We are making a difference by encouraging all Squad Members to practise allyship, educate themselves, inspire others to take action and support underrepresented communities.